Our services cover:

• Campaign strategy, creativity, copywriting, mailshot design and print.
  
• High speed mailing with up to seven items in line into envelopes or polythene. Capacity from 2000 to 500,000 items. 24 hour shift working
  
• Handfill operation for complicated or multi matching jobs
  
• Laser personalisation
  
• Ink jetting
  
• Digital print solutions
  
• Mailsort and Presstream management
  
• E-mail marketing
  
• Bulk distribution
  
• Secure modern warehousing with live racking and advanced stock management techniques
  
• Envelope and packaging supply
  
• International Mail Handling

Design and Print

The direct mail letter is a sales person in an envelope. Our creative team produces direct marketing concepts in line with your marketing strategy to make an impact and build profitable relationships with your customers.

Direct Mail techniques we use include:

• Innovative response and coupon designs
  
• CD and video mailers
  
• The use of samples and other tactile media
  
• Direct mail letter crafting and testing
  
• Specially designed lasering and digital personalisation
  
• Pop ups and cardboard engineering
  
• Envelope designs
  

Use our outbound teams for:

• List and database cleaning and enhancement
  
• Renewing subscriptions
  
• Research surveys and questionnaires
  
• Setting qualified appointments for your sales team
  
• Invitations to conferences, seminars and events
  
• Follow up calls to promotions

Telephone Training

Our telemarketing trainers work in a number of inbound and outbound environments from reception level to senior management where telephone skills are developed in line with your organisational goals. The training, whether carried out in a one to one situation, or more usually in groups, is designed to engender such competencies as:

• Listening skills
  
• Recognising callers communication styles
  
• Behavioural flexibility
  
• Techniques for improved speech delivery
  
• Turning negatives into positives
  
• Telephone selling skills
  
• Techniques for up-selling and cross-selling
  
• Telephone negotiation skills
  
• Mediation and conflict resolution

Email marketing is an essential ingredient in the marketing mix. As a way of generating response, the ‘new mail’ icon is difficult to ignore – and so easy to respond to. It is this ‘ease of response’ however, which makes email marketing so vulnerable to exploitation. Until the spam issue is resolved, email marketers will have a tough time in the credibility stakes.

The ideal answer is to create your own database of opt-in or double opt-in customers and prospects. (Double opt-in means that after registering with you to receive pertinent information, the individual is asked to further confirm their interest in receiving further communications from you.)

There are a number of options available to you if you wish to create your own database. You can:

Collect email data from your normal business activities and transactions.
Use email responses (or text-ins if you are building an SMS database) from competitions or sample offers featured in newspapers, direct mail or in on-pack designs. Thank respondents for entering and ask for their permission to receive further messages.
Sponsor a questionnaire or a question with one of the on-line (or off-line) survey companies
Use your website to encourage people to sign up to receive newsletters or ezines (subscribers) or other communications of perceived value.
Use viral marketing. By encouraging newsletter subscribers to forward your email on to others, you can reach a new audience at little or no cost.

There is a large number of email lists for sale on the Internet, all claiming be ‘opt in’. Be suspicious of these offers. Ask the seller how they sourced the information – and get it in writing.

[CLICK HERE FOR INFORMATION ON BUYING LISTS]

Newsletter or ezine marketing has been proven to be the most successful method of email marketing. The reason why ezines work so well is that they are delivered to a very targeted group of readers. These people have opted in to hear more about a specific subject. Here are some ways to benefit from ezine marketing:

Ezine Advertising – You can buy ads in ezines which match your products or services.
Ezine Joint Ventures – This is where you make an arrangement with the ezine publisher to mail your offer on a solus basis. With this arrangement you only pay on results, having previously negotiated with the publisher a share in the revenue – for example a 50/50 split.
Ezine Articles – In much the same way as conventional magazines take articles, you can send relevant articles to ezine publishers.
Publish your own newsletter or ezine – At Response Generation Ltd. we are able to assist you with managing your email database, creation of your ezine and distribution of it. The service covers mail list hosting, copywriting, graphic design, web site hosting and web site promotion

[CLICK HERE FOR TOP TIPS ON EMAIL WRITING]

Plain Text or HTML

If you can’t decide whether to publish in HTML or plain text, let your recipients decide. Do both.

The use of mobile/cell phones to interact with customers has a high level of acceptance providing that offers are relevant, come from a trusted brand and are opt in. Marketing opportunities for response generation and developing brand awareness are considerable. For example you can:

Use mobiles for automated prompts at buying times.
Use for event listings and product updates.
Use for interactive quizzes and competitions, including random winner generation. Services can be free or premium rate charged.
Use for opinion polls. Results can be aggregated and streamed for on-line or on-air broadcasting.