“I refuse to open any mail that doesn’t say Sir Michael on it” proclaimed Sir Michael Caine in a TV interview. “If they don’t put the ‘Sir’ on the envelope, they don’t know anything about me. So why should I open the envelope!”
NOT A LOT OF PEOPLE KNOW THAT! The people at Response Generation do. We recognize that data changes and decays fast. Each year in the UK there are 3.5 million home moves, 33% changes in business data and a population the size of Manchester dies! Failing to keep your database clean will hurt your pocket and your reputation: It will hurt your pocket because you’ll be wasting a lot of money on data, postage, print and distribution. It will hurt your reputation because badly addressed mail makes you look unprofessional. 1. HOW WE KEEP YOUR DATA MEAN AND CLEAN
| DIRECT MAIL LISTS |
For consumer lists, we provide a full range of services to keep your data up-to-date:
De-duplication
Postcode generation
Postal address file enhancement (PAF)
Mail preference service cleaning (MPS)
Change of address updating
Bereavement Register/Deceased Register name removal
We also provide a whole host of profiling analyses.
For business lists updating we provide:
Royal Mail business address file updating but for a really thorough clean:
Telephone research. Using our in-house contact center we contact your customers and prospects by phone – updating names and job titles and weeding out gone-aways and out-of-date information. An added bonus from this kind of telephone list clean is that it invariably creates new sales leads! |
| FREE DATA HEALTH CHECK |
loan us your data, we’ll run a data analysis free of charge |
| EMAIL LISTS |
We can check your email data for duplications, incorrectly formatted addresses, generic addresses e.g. sales@ etc., syntax errors, dead domain names, and common spelling mistakes. Email data can also be checked for opt outs against the DMA’s EPS (Email Preference Service) suppression file. |
| SMS MOBILE PHONE LISTS |
Your data can be checked for formatting errors and against the TPS (Telephone Preference Service) suppression file. |
2. GET MORE OF THE SAME
So your marketing data’s mean and clean – but you want more of the same.
| LIST BUYING AND LIST BUILDING |
Response Generation will advise on the best ways of collecting data and converting it into useable formats. We will also advise on list purchase and availability. Where no list exists we can usually build it using a combination of desk research and our in-house tele-research centre.
Here are just a few of the unusual lists we have been asked to find:
‘Artificial inseminators of cows’
‘Companies who might relocate to Pennsylvania’
‘Peanut stockists in Lancashire’
Please contact us on 0870 442 1862 if you have an unusual list requirement.
CLICK HERE FOR: Top tips on buying Direct Mail Lists, Email Lists and Mobile Phone Lists |
| DATA CAPTURE |
‘There’s a hell of a lot of data in them there bills.’
… And in your statements, guarantee cards, registration forms, emails, sales enquiries, customer files, rep’s contact sheets, etc. etc.
Using these rich sources of data we can data capture the information and build you a marketing database for you to generate more business. With over 25 years’ experience in data capture we ensure speed and quality using:
PAF (postal address file screening)
NCOA (the Royal Mail’s gone-away file)
Validation (double entry capture)
Conversation and transaction data recording in our call center
Scanning and other data enhancement disciplines
Suppression files such as the MPS file (Mail Preference Service), TPS file (Telephone Preference Service), FPS file (Fax Preference Service) and the EPS file (Email opt out file). |
3. TURN YOUR DATABASE INTO A LEAN, MEAN FIGHTING MACHINE
Based on your marketing requirements, Response Generation can design a marketing database at low cost to generate new business for you quickly and easily. Your customers can be targeted precisely to elicit maximum expenditure from them. You can also up sell and cross sell those customers and prospects with the greatest propensity to buy.
Of course, should you wish, we can hold the database for you and carry out the response generation on your behalf.
Your data is sacrosanct - to view our Data Privacy and Protection Statement CLICK HERE |
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