Raise response levels through the roof using Digital Print

Digital Printing is a great weapon in the direct marketer’s armoury. It provides high levels of personalization using variable data within the print run. Any information held on the customer from their latest purchase to their nearest outlet can be included in the mailing, thus increasing the customer’s propensity to respond. In fact, response levels in digital print mailings consistently run at over twice those achieved in conventional personalized letter mailings.

Great swathes of data about customers and prospects are however unnecessary to embark on a digital campaign. Simply being creative with a person’s name and address details can have real impact.

But there’s another great benefit too. Digital printing is excellent for responses. You can respond quickly, professionally and in a very personal way.

Besides personalization other advantages of digital print are:

Short runs achieved economically
Fast turnaround
No films
No plates
No minimum quantity
Reprints from memory

For further information about the digital print facilities provided by Response Generation, please phone 0870 442 1862 or email us at: enquiries@responsegeneration.co.uk